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AI is a dual-use technology that can be used for both civilian and military purposes or alternatively with good or bad intentions. Tech giants are in a precarious position where their technology is being used more and more for military purposes, against the values of users and employees. Responsibility grows on all sides, behavioral alternatives become more and more complex. Anxiety and feeling overwhelmed lead to lethargy and paralysis within the affected people and make communication and motivation for action more difficult. Communication about AI and its implications must be moved away from threats and fear mongering, to facts, visions and clear reasons why. ; This paper was written in 2019 as part of a research project at scip AG, Switzerland. It was initially published online at https://www.scip.ch/en/?labs.20190411 and is available in English and German. Providing our clients with innovative research for the information technology of the future is an essential part of our company culture.